The idea was to illustrate the expansion of the Alvisse brand by making its iconic truck travel all over the world. Each month we make it go to a different location related to an event. To give us a total freedom in the choice of vistas and to reduce costs it was decided to use visual effects instead of filming the truck in the different locations.
To create the illusion I integrated a 3D version of the Alvisse Renault Master truck into stock footages. This process was split in 5 steps: 3D development, 2D motion tracking, 3D solving and reconstruction, Integration and Post production.
ALVISSE "AROUND THE WORLD" Campaign
Visual Effects and Post Production: Eric Nicolas Smit
Artistic Supervision: Frederic Thill
Production: IPL & ALVISSE
IPL, Luxembourg, 2017